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Why we buy : the science of shopping / Paco Underhill

By: Underhill, Paco.
Material type: materialTypeLabelBookPublisher: New York : Simon & Schuster, 1999Description: 255 p. ; 25 cm.ISBN: 0684849135.Subject(s): Marketing research | Consumer behavior | ShoppingDDC classification: 658.834
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UMT Main Campus

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658.834 UND-W (Browse shelf) Available 104780

Includes index.

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