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Degerminants of consumer information adoption in electronic word-of-mouth (EWOM) : a study on social media based consumer review groups [MS program] [+CD]/ Nida Fatima

Material type: materialTypeLabelBookPublisher: Lahore : UMT, School of Business and Economics, 2016Description: 51 p. CD.Subject(s): E-marketing | Marketing mixDDC classification: TP 658.804
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TP 658.804 NID-D (Browse shelf) Not for loan 102593

Report presented in partial requirement for MS degree
Advisor: Dr. Haroon Rasheed

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