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Blue ocean strategy how to create uncontested market space and make the competition irrlevant Kim, W. Chan|Mauborgne, Renee

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: Boston,USA: Harvard Business School, 2015Description: 287 p.ISBN: 9781625674496.Subject(s): New productsDDC classification: 658.802
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658.802 KIM-B (Browse shelf) Available 98659


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