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Principles of marketing Bernhardt, Kenneth L., Jt. Auth.; (Krentler, Kathl<>Kinnear, Thomas C.

By: Bernhardt, Kenneth L., Jt. Auth.; (Krentler, Kathl.
Contributor(s): Kinnear, Thomas C.
Material type: materialTypeLabelBookPublisher: New York,USA: Harper Collins, 1995Description: 808 p.ISBN: 0-673-46555-1.Subject(s): MarketingDDC classification: 658.8
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