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Strategic marketing management : Planning, implementation an Gilligan, Colin, Jt. Auth.; (Pearson, David), Jt.<>Wilson, Richard M. S.

By: Gilligan, Colin, Jt. Auth.; (Pearson, David), Jt.
Contributor(s): Wilson, Richard M. S.
Material type: materialTypeLabelBookPublisher: Oxford,UK: Butterworth-Heinemann, 1996Description: 644 p.ISBN: 81-85617-59-7.DDC classification: 658.802
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