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Social marketing: Strategies for changing public behavior. Kotler, Philip<>Roberto, Eduardo L., Jt. Auth.

By: Kotler, Philip.
Contributor(s): Roberto, Eduardo L., Jt. Auth.
Material type: materialTypeLabelBookPublisher: New York,USA: The Free Press, 1989Description: 401 p.ISBN: 0-02-918461-4.Subject(s): Social marketingDDC classification: 658.8
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