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Global brand strategy: "unlocking brand potential across countries, cultures & markets" Sicco Van Gelder

By: Sicco Van Gelder.
Material type: materialTypeLabelBookPublisher: "London,UK:" "Kogan Page," 2004Description: 260 p.ISBN: 749442131.Subject(s): Brand name products-ManagementDDC classification: 658.827
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658.827 GEL-G (Browse shelf) Available 35184

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