Marketing segmentation : A step-by-step approach to creating Dunbar, Ian, Jt. Auth.<>McDonald, Malcolm
By: Dunbar, Ian, Jt. Auth.
Contributor(s): McDonald, Malcolm.
Material type:
BookPublisher: England,England: Macmillan, 1995Description: 271 p.ISBN: 0-333-63723-2.DDC classification: 658.8
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
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UMT Main Campus
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658.8 MCD-M (Browse shelf) | Available | 6333 |
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| 658.8 MCC-B Basic marketing A Managerial approach | 658.8 MCC-B Basic marketing A Managerial approach | 658.8 MCC-E Essentials of marketing | 658.8 MCD-M Marketing segmentation : A step-by-step approach to creating | 658.8 MCF-M The marketing planner | 658.8 MCK-R Relationship marketing Own the market through strategic customer | 658.8 MCK-R Relationship marketing Own the market through strategic customer |
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