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Strategic brand management "building, measuring, and managing brand equity" Kevin Lane Keller

By: Kevin Lane Keller.
Material type: materialTypeLabelBookPublisher: "New Delhi,India:" "Prentice-Hall," 2004Edition: 2nd.Description: 788 p.ISBN: 8120323092.Subject(s): Brand name products-managementDDC classification: 658.827
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