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Marketing "essential principles, new realities" Jonathan Groucutt<>Patrick Forsyth<>Peter Leadley

By: Jonathan Groucutt.
Contributor(s): Patrick Forsyth | Peter Leadley.
Material type: materialTypeLabelBookPublisher: "London,UK:" "Kogan Page," 2004Description: 540 p.ISBN: 8175542861.Subject(s): MarketingDDC classification: 658.8
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658.8 GRO-M (Browse shelf) Available 35179

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