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Measuring customer based brand equity (CBBE) for extended brands [MS program] [+CD] a cross sectional comarison of Pakistan market Manqoosh ur Rehman

By: Manqoosh ur Rehman.
Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: Lahore,Pakistan: University of Management and Technology, 2012Description: 78 p. CD.ISBN: NA.Subject(s): BrandDDC classification: TP 658.827
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Report presented in partial requirement for MS degree Advisor: Ahmed Siddiqi


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