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Services marketing integrating customer focus across the firm Zeithaml, Valarie A.<>Bitner, Mary Jo<>Gremler, Dwayne D.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 2013Edition: 6th.Description: 642 p.ISBN: 9780071086967.Subject(s): Service marketingDDC classification: 658.8
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