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Marketing Keegan, Warren J.<>Moriarty, Sandra E., Jt. Auth.; (Duncan, Thomas R.

By: Keegan, Warren J.
Contributor(s): Moriarty, Sandra E., Jt. Auth.; (Duncan, Thomas R.
Material type: materialTypeLabelBookPublisher: New Jersey,USA: Prentice-Hall, 1995Description: 743 p.ISBN: 0-13-016387-2.Subject(s): MarketingDDC classification: 658.8
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