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Essentials of marketing a global-managerial approach Perreault, William D.<>McCarthy, E. Jerome

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: New york,UK: Mcgrow Hill, 2006Edition: 10th.Description: 638 p.ISBN: 9780072935899.Subject(s): MarketingDDC classification: 658.8
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