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Strategic marketing problems cases and comments Kerin, Roger A.<>Peterson, Robert A.

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: materialTypeLabelBookPublisher: New Delhi,India: Pearson, 2011Edition: 12th.Description: 708 p.ISBN: 978813175531.Subject(s): MarketingDDC classification: 658.802
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