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Advertising media planning a brand management approach Jugenheimer, Donald W.<>Kelley, Larry D.

By: Jugenheimer, Donald W.
Contributor(s): Kelley, Larry D.
Material type: materialTypeLabelBookPublisher: New Delhi,India: Prentice Hall of India, 2004Description: 144 p.ISBN: 812032529X.Subject(s): Brand managementDDC classification: 658.827
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LRC University of Management and Technology Lahore.

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658.827 KEL-A (Browse shelf) Available 55588


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