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Marketing : Concepts and strategies Ferrell, O. C.<>Pride, William M.

By: Ferrell, O. C.
Contributor(s): Pride, William M.
Material type: materialTypeLabelBookPublisher: New Jersy,USA: Houghton Mifflin, 1989Edition: 6th.Description: 818+124 p.ISBN: 0-395-36938-x.Subject(s): International marketingDDC classification: 658.8
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