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Marketing strategy and competitive positioning Hooley, Graham J.<>Nicoulaud, Brigitte<>Piercy, Nigel F.

By: Hooley, Graham J.
Contributor(s): Nicoulaud, Brigitte | Piercy, Nigel F.
Material type: materialTypeLabelBookPublisher: New Delhi,India: Pearson, 2009Edition: 4th.Description: 614 p.ISBN: 9788131727997.Subject(s): Marketing managementDDC classification: 658.802
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LRC University of Management and Technology Lahore.

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658.802 HOO-M (Browse shelf) Checked out 2019-07-10 55213


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