Essentials of marketing management Lancaster, Geoff<>Massingham, Lester
By: Lancaster, Geoff.
Contributor(s): Massingham, Lester.
Material type:
BookPublisher: London,UK: Routledge, 2011Description: 524 p.ISBN: 9780415553469.Subject(s): Marketing managementDDC classification: 658.8
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UMT Main Campus
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658.8 LAN-E (Browse shelf) | Available | 55033 |
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| 658.8 LAM-E Essentials of marketing [+CD] | 4th | 658.8 LAM-M Marketing | 658.8 LAN-E Essentials of marketing text and cases | 658.8 LAN-E Essentials of marketing management | 658.8 LAN-E Essentials of marketing text and cases | 658.8 LAN-M Marketing | 658.8 LAN-M The marketing primer : Key issues and topics explained |
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