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Strategic marketing planning Gilligan, Colin<>Wilson, Richard M. S.

By: Gilligan, Colin.
Contributor(s): Wilson, Richard M. S.
Material type: materialTypeLabelBookPublisher: Oxford,UK: Butterworth-Heinemann, 2009Edition: 2nd.Description: 552 p.ISBN: 9789380501277.Subject(s): Marketing-planningDDC classification: 658.802
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