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Services marketing people, technology, strategy Chatterjee, Jayanta<>Lovelock, Christopher<>Wirtz, Jochen

By: Chatterjee, Jayanta.
Contributor(s): Lovelock, Christopher | Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: New Delhi,India: Pearson, 2010Edition: 6th.Description: 637 p.ISBN: 9788131725979.Subject(s): MarketingDDC classification: 658.8
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LRC University of Management and Technology Lahore.

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