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The persona principle: how to succeed in business with image-marketing. Armstrong, Derek Lee<>Yu, Kam Wai.

By: Armstrong, Derek Lee.
Contributor(s): Yu, Kam Wai.
Material type: materialTypeLabelBookPublisher: New York,USA: Simon & Schuster, 1996Description: 240 p.ISBN: 0-684-80268-6.Subject(s): AdvertisingDDC classification: 650.1
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LRC University of Management and Technology Lahore.

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650.1 ARM-P (Browse shelf) Available 4630


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