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Marketing case studies : How to tackle them: How to answer t Lancaster, Geoff<>Massingham, Lester

By: Lancaster, Geoff.
Contributor(s): Massingham, Lester.
Material type: materialTypeLabelBookPublisher: Boston,USA: Butterworth, 1995Edition: 2nd.Description: 214 p.ISBN: 0-7506-2011-0.DDC classification: 658
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