Creating breakthrough products innovation from product planning to program approval Cagan, Jonathan<>Vogel, Craig M.
By: Cagan, Jonathan.
Contributor(s): Vogel, Craig M.Material type: BookPublisher: Delhi,India: Pearson, 2002Description: 302 p.ISBN: 8129704927.Subject(s): Marketing researchDDC classification: 658.575
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LRC University of Management and Technology Lahore.
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|658.574 MOO-P Product planning and management||658.574 MOO-P Product planning and management||658.575 BLA-P Product design and corporate strategy : Managing the connect||658.575 CAG-C Creating breakthrough products||658.575 CRA-N New products management||658.575 CRA-N New products management | 7th||658.575 CRA-N New products management|