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Creating breakthrough products innovation from product planning to program approval Cagan, Jonathan<>Vogel, Craig M.

By: Cagan, Jonathan.
Contributor(s): Vogel, Craig M.
Material type: materialTypeLabelBookPublisher: Delhi,India: Pearson, 2002Description: 302 p.ISBN: 8129704927.Subject(s): Marketing researchDDC classification: 658.575
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