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Strategic marketing for nonprofit organizations Andreasen, Alan R.<>Kotler, Philip

By: Andreasen, Alan R.
Contributor(s): Kotler, Philip.
Material type: materialTypeLabelBookPublisher: New Delhi,India: Pearson, 2003Edition: 6th.Description: 544 p.ISBN: 8177589555.Subject(s): Marketing managementDDC classification: G 658.802
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LRC University of Management and Technology Lahore.

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