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Marketing research: an applied orientation. Malhotra, Naresh K.<>Dash,Satyabhusan

By: Malhotra, Naresh K.
Contributor(s): Dash,Satyabhusan.
Material type: materialTypeLabelBookPublisher: London,UK: Prentice Hall, 1996Edition: 2nd.Description: 890 p.ISBN: 0-13-242801-6.Subject(s): Marketing researchDDC classification: 658.83
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