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Essentials of marketing a global-managerial approach McCarthy, E. Jerome<>Perreault, William D.

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 2006Edition: 10th.Description: 638 p.ISBN: 9780072935899.Subject(s): MarketingDDC classification: 658.8
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