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Marketing revolution the radical new approach to transforming the business, the brand & the bottom line Gamble, Paul R.<>Marsella, Anthony<>Stone, Merlin<>Tapp, Alan

By: Gamble, Paul R.
Contributor(s): Marsella, Anthony | Stone, Merlin | Tapp, Alan.
Material type: materialTypeLabelBookPublisher: London,UK: Kogan Page, 2005Description: 308 p.ISBN: 0749447761.Subject(s): Marketing managementDDC classification: 658.8
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658.8 MAR- (Browse shelf) Available 45368

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