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Services marketing integrating customer focus across the firm Bitner, Mary Jo<>Gremler, Dwayne D.<>Zeithaml, Valarie A.

By: Bitner, Mary Jo.
Contributor(s): Gremler, Dwayne D | Zeithaml, Valarie A.
Material type: materialTypeLabelBookPublisher: New York,USA: McGraw-Hill, 2009Edition: 5th.Description: 708 p.ISBN: 9780071263931.Subject(s): Customer servicesDDC classification: 658.8
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