Consumer insight how to use data and market research to get closer to your customer Bond, Alison<>Foss, Bryan<>Stone, Merlin
Material type: TextPublication details: London,UK: Kogan Page, 2005Description: 288 pISBN:- 0749444479
- 658.834 STO-C
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658.834 MIR-D Data science for marketing analytics / | 658.834 RAI-C Consumers' management | 658.834 SHE-M Models of buyer behavior | 658.834 STO-C Consumer insight | 658.834 UND-W Why we buy | 658.834 UND-W Why we buy : | 658.834083 LIN-B Brandchild : |
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