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Strategic brand management building, measuring, and managing brand equity Keller, Kevin Lane

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Boston,USA: Pearson, 2009Description: 714 p.ISBN: 9788131719770.DDC classification: T 658.827
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UMT Main Campus

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T 658.827 KEL-S (Browse shelf) Available 42793


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