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Essentials of marketing research Aaker, David A.<>Day, George S.<>Kumar, V.

By: Aaker, David A.
Contributor(s): Day, George S | Kumar, V.
Material type: materialTypeLabelBookPublisher: New York,USA: John Wiley & Sons, 2005Description: 553 p.ISBN: 9812531823.DDC classification: 658.83
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