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Media monoliths how great media brands thrive and survive Tungate, Mark

By: Tungate, Mark.
Material type: materialTypeLabelBookPublisher: London,UK: Kogan Page, 2004Description: 249 p.ISBN: 0749441089.Subject(s): Brand name productsDDC classification: PFL 338.4730223
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PFL 338.4730223 TUN-M (Browse shelf) Available 50272


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