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Consumer behavior and managerial decision making Frank R. Kardes

By: Frank R. Kardes.
Material type: materialTypeLabelBookPublisher: India: Prentice Hall of India, 2003Edition: 2nd.Description: 457 p.ISBN: 8120322215.Subject(s): Consumer behaviourDDC classification: 658.8342
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LRC University of Management and Technology Lahore.

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658.8342 KAR-C (Browse shelf) Available 34988

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