Essentials of marketing McCarthy, E. Jerome<>Perreault, William D., Jt. Auth.
By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D., Jt. Auth.Material type: BookPublisher: Boston,USA: IRWIN, 1991Edition: 5th.Description: 526 p.ISBN: 0256093237.Subject(s): MarketingDDC classification: 658.8
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|658.8 MCC-A Application in basic marketing clippings from the popular||658.8 MCC-B Basic marketing A Managerial approach||658.8 MCC-B Basic marketing A Managerial approach||658.8 MCC-E Essentials of marketing||658.8 MCD-M Marketing segmentation : A step-by-step approach to creating||658.8 MCF-M The marketing planner||658.8 MCK-R Relationship marketing Own the market through strategic customer|