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Promotion management and marketing communications Shimp, Terence A.

By: Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: New York,USA: The Dryden, 1990Edition: 2nd.Description: 673 p.ISBN: 0030266432.Subject(s): AdvertisingDDC classification: 658.82
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LRC University of Management and Technology Lahore.

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658.82 SHI-P (Browse shelf) Available 4045


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