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Business market management 2nd understanding, creating, and delivering value

By: James A. Narus.
Contributor(s): James C. Anderson.
Material type: materialTypeLabelBookPublisher: Delhi,India: Pearson Education, 2004Description: 460 p.ISBN: 81-29+7-0460-9.Subject(s): Marketing managementDDC classification: 658.8
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LRC University of Management and Technology Lahore.

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658.8 AND-B (Browse shelf) Available 36390


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