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Services marketing 3rd integrating customer focus across the firm

By: Mary Jo Bitner.
Contributor(s): Valarie A. Zaithaml.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2003Description: 668 p.ISBN: 0-07-247142-5.Subject(s): Customer servicesDDC classification: 658.8
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