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Blue ocean strategy how to create uncontested market space and make the competition irrelevant

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: Boston,USA: Harvard Business School, 2005Description: 240 p.ISBN: 1-59139-619-0.Subject(s): Market segmentationDDC classification: 658.802
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