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Customer relationship management integrating marketing strategy and information technology Faye W. Gilbert<>Raymond McLeod<>Zikmund, William G.

By: Faye W. Gilbert.
Contributor(s): Zikmund, William G | Raymond McLeod.
Material type: materialTypeLabelBookPublisher: Kundli,India: John Wiley, 2003Description: 179 p.ISBN: 9812-53-054-1.Subject(s): Customer relations-managementDDC classification: 658.812
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