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Marketing Bovee, Courtland L.<>Houston, Michael J., Jt. Auth.; (Thill, John V.),

By: Bovee, Courtland L.
Contributor(s): Houston, Michael J., Jt. Auth.; (Thill, John V.).
Material type: materialTypeLabelBookPublisher: New York,USA: Macmillan, 1995Edition: 2nd.Description: 721 p.ISBN: 0071138501.Subject(s): MarketingDDC classification: 658.8
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658.8 BOV-M (Browse shelf) Checked out 2020-01-14 3808

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