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Persuasive communication Erwin P. Bettinghaus<>Michael J. Cody

By: Erwin P. Bettinghaus.
Contributor(s): Michael J. Cody.
Material type: materialTypeLabelBookPublisher: Australia: Wadsworth, 1994Edition: 5th.Description: 406 p.ISBN: 0-03-055352-0.Subject(s): Persuasion (psychology)DDC classification: 303.342
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