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Advertising campaign strategy a guide to marketing communication plans Donald Parente

By: Donald Parente.
Material type: materialTypeLabelBookPublisher: Fort Worth: The Dryden Press, 2000Edition: 2nd.Description: 371 p.ISBN: 0-03-021114-X.Subject(s): Advertising campainsDDC classification: 659.113
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LRC University of Management and Technology Lahore.

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659.113 PAR-A (Browse shelf) Available 31573

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