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Cases in marketing management Dalrymple, Douglas J.<>Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie

By: Dalrymple, Douglas J.
Contributor(s): Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie.
Material type: materialTypeLabelBookPublisher: New York,USA: John Wiley, 1992Description: 597 p.ISBN: 047157368x.Subject(s): Marketing-Management-Case studiesDDC classification: 658.8068
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658.8068 DAL-M (Browse shelf) Available 2931

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