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Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller

By: Kevin Lane Keller.
Material type: materialTypeLabelBookPublisher: Delhi,India: Pearson Education, 2004Description: 788 p.ISBN: 81-297-0254-1.DDC classification: 658.827
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LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.827 KEL-S (Browse shelf) Available 30807

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