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Services marketing integrating customer focus across the firm Mary Jo Bitner<>Valarie A. Zeithmal

By: Mary Jo Bitner.
Contributor(s): Valarie A. Zeithmal.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2000Edition: 2nd.Description: 620 p.ISBN: 0-07-231221-1.Subject(s): Customer servicesDDC classification: 658.8
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