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Essentials of marketing [+CD] a global-managerial approach E. Jerome McCarthy<>William D. Perreault

By: E. Jerome McCarthy.
Contributor(s): William D. Perreault.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2000Edition: 8th.Description: 592 p. CD.ISBN: 0-07-289482-2.Subject(s): MarketingDDC classification: 658.8
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