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Marketing management text and cases John A. Quelch<>Rajiv Lal<>V. Kasturi Rangan

By: John A. Quelch.
Contributor(s): Rajiv Lal | V. Kasturi Rangan.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2005Description: 812 p.ISBN: 007124218x.Subject(s): MarketingDDC classification: 658.8
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658.8 LAL-M (Browse shelf) Available 35636

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