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Customer relationship management creating competitive advantage through win-win relationship strategies Jarmo R. Lehtinen<>Kaj Storbacka

By: Jarmo R. Lehtinen.
Contributor(s): Kaj Storbacka.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2001Description: 160 p.ISBN: 0-07-120678-7.Subject(s): Customer relationsDDC classification: 658.812
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