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Marketing research [+CD] within a changing information environment David J. Ortinau<>Joseph F. Hair<>Robert P. Bush

By: David J. Ortinau.
Contributor(s): Joseph F. Hair | Robert P. Bush.
Material type: materialTypeLabelBookPublisher: Boston,USA: McGraw-Hill, 2003Edition: 2nd.Description: 720 p. CD.ISBN: 0-07-246757-6.Subject(s): Marketing researchDDC classification: 658.83
List(s) this item appears in: Management
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